Ladbrokes Extends Supply Deal With Openbet

This story was published more than 12 years ago.

UK gaming giant Ladbrokes plc announced that it has renewed its software supply agreement with OpenBet, which will see the latter continue to provide its games to the betting group.

A Ladbrokes company spokesman said that the agreement will continue to allow both parties with growth opportunities and allow Ladbrokes the opportunity to provide premium content from OpenBet.

As part of the deal OpenBet has agreed to build a new architecture of Ladbroke's current software, giving the betting firm a different look and feel from OpenBet's standard software.

Commenting on the deal, Ladbrokes CEO Richard Glynn said: "We are pleased to extend our long-standing relationship with OpenBet through a more flexible agreement which offers revenue opportunities to both parties and increases the range of games we offer. This is another step on the road to developing a unique Ladbrokes customer experience."

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