WMS Releases First Social Game, "Lucky Cruise"

Gaming industry giant WMS Gaming has announced the release of its first ever social game "Lucky Cruise", which is currently available for play on Facebook.

Lucky Cruise loads directly through Facebook as an app and allows players to travel the world, playing various WMS powered games in the process. Lucky Cruise puts the responsibility of recruiting other players to collect power and luck that powers the cruise ship around the world. Each destination allows players to play a bonus game where various power-ups are collected.

The game is the result of a partnership between WMS and Large Animal Games.

Commenting on the game's release, WMS President Orrin J. Edidin said “We joined forces with Large Animal Games almost a year ago as part of our initiatives to prove how WMS slot content can be ‘socialized’ to attract new audiences for WMS slot content at our land-based customers’ casinos and to partner with casino operators seeking to enter the social casino space."

Wade Tinney, Large Animal Games CEO also commented, saying “Lucky Cruise offers instant recognition and player-appeal to fans of WMS’ leading game content, but the strength of the design is its appeal to social game audiences who are not necessarily slot players."

“Our play mechanics go far beyond the one-dimensional nature of other Facebook slot content, transforming passive and solitary play into an active, strategic and social experience involving a suite of games. We are already seeing this broad appeal to online players as Lucky Cruise is one of the most successful games we have launched to date."

"Lucky Cruise has already garnered tremendous early success, as evidenced by the number of monthly and daily active users. We’re very excited about the relationship with WMS and the initial success of this social casino for both companies.”