UK gambling giant William Hill has announced that it has signed a sponsorship deal with Darts Web-Fans, a website that is focused on covering professional darts.
As part of the deal William Hill will be listed as a major partner of Darts Web-Fan and will receive exclusive branding opportunities on the website.
Darts Web-Fans is run by fans of the sport and offers coverage of the Professional Darts Corporation and British Darts Organization. Other content available on the site includes rankings, interviews, and previews and reviews of darts competitions.
An announcement on the Darts Web-Fans website read: "We are delighted that a brand as strong as William Hill have chosen Darts Web-Fans as a partner and their decision to sponsor the website shows that we have aligned ourselves with the target market with which they seek to be associated with, namely you, our readers."
The sponsorship is the latest in a line of dart endorsement deals signed by William Hill. The company sponsored the 2011 William Hill Grand Slam of Darts and announced last month that it will sponsor McCoy's Premier League of Darts.