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Paddy Power Inks Sponsorship Deal With Manchester City

Irish bookmaker Paddy Power has announced that it has signed a sponsorship deal with English Premier League football team Manchester City.

The sponsorship deal will allow Paddy Power exclusive sponsorship opportunities with the football club, including offering betting opportunities to Blues fans on the football club's official website, as well as a specially designed micro site.

The sponsorship agreement is set to run through the end of the 2012-2013 season.

Commenting on the agreement, Manchester City Chief Brand and Commercial Officer Ian Cafferky said, “We wanted to wait for the right partner with the right principles, especially when it came to how they intended to engage with our biggest asset, our fans."

"Not only do Paddy Power and football go hand-in-hand but, with their dynamic match-day odds and Money-Back Specials, we believe this partnership will provide real added value to our supporters’ match-day experience.”

A company release by Paddy Power read: “There are a lot of similarities between Manchester City and Paddy Power, with us both having established reputations for putting our fans and customers first, whilst rising to the top of the table in our respective fields."

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