UK based bookmaker William Hill has announced that it has signed a sponsorship deal that will make it an Official Supporter of England and The FA Cup.
The agreement is for two and a half years and will run until the conclusion of the FIFA World Cup in 2014. As part of the deal, William Hill will receive a multitude of sponsorship opportunities including: the usage of England and FA Cup imagery and content to support promotional activities, hospitality, and advertising. Terms of the deal were not released.
Commenting on the deal, FA Head of Sponsorship Peter Daire said “We are delighted to have William Hill on board. They have a strong track record in sports sponsorship and a considerable online and high-street presence that will enable us to strengthen our communication platforms for England and The FA Cup. In return, William Hill will benefit from an association with two of the highest-profile football sponsorship properties in the world.”
William Hill CEO Ralph Topping also offered an enthusiastic comment, saying “We have been looking for sponsorship opportunities from which we can reward and engage with our customers for the events they most enjoy. This deal with The FA will help us to achieve our objectives of developing the prominence of our brand and increasing market share in all our business channels."
“Our ‘Official Betting Partner’ status of The FA Cup complements our existing partnership with the Scottish Football Association and our sponsorship of the Scottish Cup with which we are already extremely delighted and it becomes a welcome addition to our quality range of sponsorships within darts, snooker and racing."