UK based wagering company William Hill has announced that it has signed a sponsorship deal that will see it become the Official Betting Partner of McCoy's Premier League Darts.
The deal continues WIlliam Hill's participation in sponsoring Professional Darts Corporation events.
As part of the deal William Hill will have a presence on player shirts as well as marketing material at the fifteen Premier League venues throughout the UK. William Hill will be also able to offer special betting opportunities at each event.
Speaking about the sponsorship deal, William Hill Chief Marketing Officer Kristof Fahy said “We’re proud to become the official betting partners of the McCoy’s Premier League. Darts is one of the fastest growing sports in the world, and we’re really excited to be associated with this fifteen night sporting extravaganza.”
Barry Hearn, PDC Chairman also commented, saying "We thank William Hill for their continued backing. The William Hill Grand Slam of Darts was a huge success and it's great to welcome them as the official betting partners of the McCoy's Premier League Darts."