Online betting giant Victor Chandler has announced that it is undertaking a new marketing strategy for its UK website, bringing it into line with its operations throughout the rest of Europe.
The online site will now be called BetVictor, with its various wagering products carrying the brand name. The move has been made to ensure brand consistency across the continent.
Victor Chandler, the company's Chairman commented on the brand change earlier in the week, saying "As a company we are always innovating and moving forward, as well as extending our brand across new territories. The UK will continue to be the fulcrum of our international business and it makes perfect sense that the same brand name is used here as in foreign territories."
“I personally guarantee that we will continue to provide our superb range of betting opportunities across a comprehensive range of sporting events.”