Online betting site myBet.de has announced that it has become the Premium Partner of Fortuna Düsseldorf, a football club in the German Association.
The deal is for multiple years and will begin with the 2012 second tier German Bundesliga Championship. As part of the deal JAXX Group owned myBet will enjoy camera-view advertising space, a marketing presence on the team's website, and other promotional opportunities including ticket giveaways for home matches.
Speaking about the deal JAXX SE Spokesman of the Board Mathias Dahms said "Fortuna Düsseldorf is a strong and competitive team - an ambitious club that has a fantastic fan base and suitably 'good fortune' as part of its name. It is our ambition to be alongside the team when they get promoted to permanently play in the first tier Bundesliga!"
Fortuna Düsseldorf CEO Peter Frymuth said "Through the agreement with myBet.de, Infront has won one of the leading companies in the field of sports betting as a partner for our team, one that will stay committed to the club beyond the current season. The significantly increased popularity of our team has contributed to this achievement, allowing us to already announce a new premiumPARTNER in our sponsorship landscape at this point in time."