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The Microgaming Poker Network has inked a deal with Initial Rewards that will see the customer loyalty product firm enhancing MPN player experiences and increasing customer retention.
Microgaming Head of Network Games Lydia Melton said Loyalty stores have been proven as a powerful player retention feature and we are excited about the opportunity to work with Initial Rewards in providing them to our operator base. The MPN caters to a diverse range of clients, from large publicly listed companies, to smaller operators in niche and regional markets. By partnering with Initial Rewards at a network level we are able to offer loyalty stores to all our operators and we are delighted to enhance our offering to our customers.”
As part of the deal Initial Rewards, which is based out of London, will be able to provide loyalty store rewards to MPN operators.