Online wagering company Bet365 has announced that it has signed a deal that will extend its sponsorship agreement with Haydock Park Racecourse for three years.
Under the terms of the deal, Bet365 will continue sponsoring the Old Newton Cup and Lancashire Oaks races at the UK racetrack. Because of the sponsorship, the prize money for the Old Newton Cup will be raised from £60,000 to £100,000.
Commenting on the deal, Bet365 Joint Chief Executive Denise Coates said “We have developed a very strong and commercially valuable relationship with Haydock Park Racecourse through our support of one of the showpiece occasions of the Flat racing season. Lancashire Oaks and Old Newton Cup day affords us a high profile in the summer and it is excellent that we have extended our sponsorship for a further three seasons.”
Haydock Park Managing Director Di ckon White also commented, saying “The valuable contribution that bet365 will be making to this day has allowed us to raise the level of prize-money for the Old Newton Cup, Haydock Park’s most historic race and one of British racing’s ‘Heritage Handicaps’.”