Online gambling giant 888 Holdings has signed a deal with Caesars Interactive Entertainment, that will extend a licensing agreement between the two companies to cover the U.S. market.
As part of the agreement, 888 subsidiary Dragonfish will power CIE's poker brands in America when online gambling is legalized. The two companies will likely be among the first online poker operators in the states, as they are now poised to have a strong infrastructure in place. 888 previously had applied for a Service Provider License in Nevada.
Commenting on the deal, 888 Deputy Chairman Brian Mattingley said "888 has taken a prudent approach to regulation, which culminated in the successful review conducted by the NGCB, putting 888 and Dragonfish in pole position for the US market. This gives us a strong platform to roll out our cutting edge, turnkey solution to other potential partners as the market opens."
“We are delighted to be extending our relationship with CIE into the much-anticipated US market, and we are proud to be providing them with the technology and tools to leverage and monetise their powerful brand."
Caesars Interactive Entertainment CEO Mitch Garber said "888 has been successfully driving the World Series of Poker brand in the UK for the past three years, and with current momentum toward either a Federal or State by State regulatory environment, 888 is uniquely positioned to support either outcome, without delay."