In a court case before the High Court of Justice last October, 32Red originally won its trademark action against William Hill, but the latter appealed the decision. The British Court of Appeals heard the case on December 5th and 6th, also ruling that William Hill used the trademarks "32Red" and "32" illegally.
The appeals court awarded 32Red £70,000 in court costs which must be paid within 14 days. An additional High Court hearing has been scheduled in which it will assess actual damages and liabilities related to the original case.
32Red CEO Ed Ware commented on the victory, saying "We are delighted that the Court of Appeal has categorically dismissed William Hill's appeal. The success of our cross-appeal is also very satisfying. Quite correctly, the Court of Appeal's judgment also supported the view that taking advantage of a well known brand such as 32Red is not acceptable."
"This judgment further underlines our Intellectual Property Rights and should deter other operators from infringing our trade marks. We are now focused on concluding this matter with William Hill and have already begun preparations for the inquiry into damages."