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The Ultimate Fighting Championship is due to get an online slot release as the owners of the popular mixed martial arts franchise have inked a deal with slot developer Endemol to develop a game for the UK market.
Lawrence Epstein, UFC Executive Vice President told Sports Business that, "Everybody wants to make money, but even more important than that, this is a great extension of our brand,"
The owners of the UFC are Frank and Lorenzo Fertitta, who are also own the Station Casinos gambling group have reportedly been looking to enter the American online gambling market if Congress passes a federal law. This deal may be a toe in the water for the duo looking to put their brands online in preparation of entering a legalized US market.