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Australian based sports book Sportingbet has signed a deal that will see it become a sponsor of the Melbourne Racing Club.
The deal was completed earlier in the week and will see the Sandown Racecourse become Sportingbet Park along with the Sandown Cup becoming the Sportingbet Sandown Cup. Sportingbet will also have a strong marketing presence at at race events and will be named the exclusive Corporate Bookmaker Sponsor of the Club.
Melbourne Racing Club CEO Alasdair Robertson commented on the deal saying, "The relationship with Sportingbet has been outstanding and the Club is delighted to be able to grow that relationship further through this enhanced sponsorship."
Michael Sullivan, Sportingbet Australia CEO also issued comment saying, "Sportingbet will contribute over A$ 5 million to the Victorian racing industry alone next year in product fees and sponsorship."