Online betting site BetFred has partnered with sporting retailer Kitbag.com to become the store's exclusive betting partner.
The agreement between the two companies will allow members who visit both sites to take part in special promotions wherein Kitbag will provide BetFred with prizes. Kitbag carries a variety of sporting merchandise and acts as a host for official clubs such as Manchester United, Chelsea, Barcelona and Real Madrid, as well as carrying the brands for the Rugby Football Union, Ryder Cup, Formula 1 and Wimbledon.
Commenting on the agreement, Kitbag Commercial Director Edward Boardman said, "We are delighted to be teaming up with Betfred and see them as an ideal partner for Kitbag.com. We both have sports fans at the heart of our businesses and can't wait to offer them the opportunity to win great prizes and free bets from Kitbag.com and Betfred."