Online betting group Betfair plc has signed an extension of its sponsorship deal with Cyprus based football club Apollon Limassol.
Betfair had originally begun the sponsorship in August. Under the extension Betfair will become Apollon Limassol's major sponsor, yielding a company logo on game day jerseys. Additionally, Betfair will see its logo on Tsirion Stadium, Apollon Limassol's website and other marketing materials. Betfair will also be able to call upon player and management personnel to participate in promotions.
Commenting on the deal Betfair's Greece and Cyprus Representative Teemu Lehtinen said, “This deal is a clear statement of our intent when it comes to investing in Cypriot sport for the long term. We’re determined to play a proactive and responsible role in Cyprus going forward, with investment in local sport playing a big part in that."
“Football is Betfair’s core product, and we’re delighted to extend our deal with Apollon, a respected, ambitious team in a football league which is rapidly on the rise.”
Apollon Limassol Chairman Pavlos Aristodemou also commented, saying “Cypriot football is on the up and investment from reputed, global businesses like Betfair will only help us continue on our upward trajectory."
“If ourselves and other Cypriot football teams are going to compete against Europe’s elite, investments such as this in our game are crucial. We’ve relished working with Betfair until now, and we’re excited at the prospect of furthering what has to date been a thoroughly enjoyable, and mutually beneficial relationship.”