Acquisition negotiations between William Hill plc and mobile gambling developer Probability plc have been abandoned according to reports by various news sources.
A statement to the London Stock Exchange by William Hill was very simple in nature and only read that the gambling giant "does not intend to make an offer".
Speculation among various industry analysts say that Playtech may have something to do with the failed negotiations. Playtech owns 21% of William Hill Online, and sources say that a deal with Probability would have harmed the company's interests.
Late last month William Hill announced that it would likely make a cash offer for Probability, but that apparently is not the case any more.
Probability is currently valued at around £17 million and holds ownership to Lady Luck mobile casino.