Online gambling giant Victor Chandler is in the news as the UK based company is reportedly set to re-brand itself as Bet Victor.
Industry sources report that an overhaul of the company's brand is set to take place in December. The sources go on to state that the sportsbook, casino and poker site is going forward with the name Bet Victor because the name resonated with punters more easily than the brand names Victor Chandler or VC Bet. The relaunch of the company's brand will include a new website with additional features.
No comment was officially made by Victor Chandler as this story was published.