Gaming giant William Hill plc is reportedly in talks with mobile gaming company Probability with the goal of boosting its mobile gambling presence.
Probability, founded in 2003 by Charles Cohen and John Scaife provides gambling technology platforms in the mobile market for casino operators, including Lady Luck. Current market share prices for Probability give the company a net value of around £12.9 million.
Reportedly William Hill is interested in other mobile gambling companies if it cannot secure a deal with Probability. When approached for comment in regards to the negotiations, a William Hill spokesman would not directly address the report, saying instead: "We are always looking at many opportunities, particularly in the online and mobile space. However, we never comment on individual situations."