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Bally Promotes Two, Looking Into Mobile On Premises Market?

Gambling giant Bally Technologies Incorporated has announced the promotion of Aron Ezra to Mobile Vice President, and Keith Michel to Mobile Technology Director, fueling speculation that the Las Vegas company is eyeing the mobile 'on premises' market.

Commenting on the hiring of the two, Bally Business Development Vice President John Connelly said, “The ability to combine leading industry experts with state-of-the-art technology is what Aron and Keith bring to Bally."

“Their knowledge in mobile gaming, applications and infrastructure will enable our customers to extend their existing core systems framework into the hand-held area of the gaming market.

"Bally systems customers will soon have the ability to obtain a 'single view of the patron' across their casino floor or remotely on iPod, iPad, Android, iOS, BlackBerry and Windows Phone 7.”

Before being hired by Bally, Ezra and Michel led MacroView Labs in San Francisco. MacroView's applications and mobile sites were visited by millions, and its clients include more than 20 of the largest gaming operators. The company was purchased by Bally in July.

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