UK based wagering company William Hill plc has announced that it has renewed its sponsorship agreement with News International's The Sun Dream Team.
The agreement will see the launch of a digital betting product that will allow users to place wagers on top performing soccer players within various categories such as: highest scoring striker and highest scoring midfielder, with odds being listed for each player. Furthermore, players will be able to utilize software within the iPhone and Android versions of this app to place wagers on matches with William Hill without leaving the Dream Team App.
William Hill Online CEO Henry Birch said: "We're really excited to be continuing our partnership with Dream Team. The opportunity to reach out to such a diverse and passionate fan base will help to continue our fantastic relationship with football punters across the UK and Ireland."
News International's Martin Corke, who is Head of Digital Advertising Strategy and Business Development said: "Our longstanding partnership with William Hill means we present players with the most integrated and bespoke betting offering, within the world's greatest fantasy football game."
The sponsorship will show William Hill's support in digital, mobile and print platforms and continues a multi-year relationship between the two companies.