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888Poker has secured a sponsorship deal with the Scottish Premier League's Celtic FC. The deal will see 888Poker become the club's online poker sponsor for the upcoming 2011-2012 season.
As part of the deal, fans of Celtic FC that also partake in poker will be able to win prizes only available on 888Poker in addition to having the opportunity to participate in Celtic FC events.
888Poker Director Gareth Edwards commented on the agreement, saying: “The chance to team up our poker offering, 888poker, with the Celtic Football club is a wonderful occasion. We hope 888poker.com can bring another level of fun for the fans and the overall Celtic experience.”
In other sponsorship news, the online and land based gambling company The Mansion Group has become the International Betting Partner of the Manchester City Football Club. The agreement will last at least two seasons, and see the two companies working together, with expansion of Manchester's brand in Asia being a key factor in the deal.
Mansion Group CEO Guy Gussarsky said: "Our love of the English Premier League means that we are very excited to be partnering with Manchester City as their International Betting Partner for the next two seasons. With football a global game, we are looking forward to working together with the Club and helping both City and EPL fans worldwide to better enjoy their experience, using a number of new and exciting initiatives, and in keeping with the market-leading values that are at the heart of both of our organisations.”
Manchester City Chief Brand and Commercial Officer Ian Cefferky commented as well, saying: "Mansion Group is one of the fastest growing and innovative companies within the gaming industry. Having them on board as our new partner is an exciting prospect and marks a new commercial chapter for the Club. Manchester City has huge ambitions and an ever growing international fan base, which makes Asia a key market for the Club. Renowned for its love of football, Asia has enormous potential for the future and we are delighted to increase our brand presence in the region.”