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Gambling consultancy company H2 Gambling Capital has released a study this week that predicts usage patterns by mobile gamblers will change within the next five years.
Highlights of the study include:
That last year the mobile gambling market was worth about €2.22 billion
By 2015, the market will be worth about €5.4 billion, with annual growth of 19.3%
Last year, mobile gambling was responsible for 9.8% of interactive and .6% of gross gambling yield. By 2013 this will grow to 12.9% and .9%.
A major force in mobile betting is race betting, which accounts for 77% of gambling gross yield, however the emphasis will eventually shift to casino and lottery gambling due to enhancements in player friendly technology
At the end of five years, race betting will still hold a dominant position with 50.48% of gross mobile yield, but casino gaming will grow to 39.82% and lottery will consume 9.7% of yield