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Study Shows Mobile Betting Will Grow

5 August 2011 by

Gambling consultancy company H2 Gambling Capital has released a study this week that predicts usage patterns by mobile gamblers will change within the next five years.

Highlights of the study include:

  • That last year the mobile gambling market was worth about €2.22 billion

  • By 2015, the market will be worth about €5.4 billion, with annual growth of 19.3%

  • Last year, mobile gambling was responsible for 9.8% of interactive and .6% of gross gambling yield. By 2013 this will grow to 12.9% and .9%.

  • A major force in mobile betting is race betting, which accounts for 77% of gambling gross yield, however the emphasis will eventually shift to casino and lottery gambling due to enhancements in player friendly technology

  • At the end of five years, race betting will still hold a dominant position with 50.48% of gross mobile yield, but casino gaming will grow to 39.82% and lottery will consume 9.7% of yield

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