Swedish based gambling company Betsson AB reportedly has completed a deal with Arsenal FC of the English Premier League.
The deal will see Betsson become Arsenal's official betting partner. Benefits of the deal will be Betsson providing in stadium betting as well as online betting at gunnersgaming.com. Sports betting, poker and casino games will all be a part of the services Betsson will provide to the worldwide fanbase of Arsenal, which came in at just under 200,000 registered members last season alone.
Vinai Venkatesham, Head of Global Partnerships for Arsenal said: "We are delighted to be welcoming Betsson on board as an Official Partner of the Club, an experienced and trusted brand who will be delivering this innovative new venture. Through designing a range of gaming products specifically for Arsenal fans, we intend to offer our supporters a valuable and unique experience that we hope will have no rival to our supporters"
Betsson management also commented, with Magnus Silfverberg, CEO at Betsson saying: "Signing these kinds of B2B deals with a football club like Arsenal shows what a technically attractive partner Betsson is today. This is also a good opportunity for Betsson to gain a part of the regulated UK market,".