The Bwin sports group has announced that it has reached an agreement to become a sponsor for Euroleague Basketball, the highest level of basketball in Europe.
The agreement expires on June of 2014, and expands the sportsbook's profile within professional basketball in Europe. The agreement also includes the ability for Bwin to stream all Euroleague games to more than 30 countries, which active sports betting customers are able to watch free of charge.
Norbert Teufelberger, Co-CEO of bwin.party digital entertainment was quoted as saying, "We are proud to announce the Euroleague Basketball agreement which represents a perfect match to our long lasting relationship with FIBA, the world governing body for basketball,"
"This makes bwin an even stronger brand as we will now cover both club basketball with the Euroleague and the national teams through our FIBA partnership. Basketball, along with football and motorcycle racing, is one of the three pillars of our sport sponsorship strategy."