Online sportsbook, poker room and casino brand Bodog has announced that it is leaving the market at the end of the year, after its agreement with the Morris Mohawk Gaming Group expires.
Bodog, who was founded by Calvin Ayre in 1994 announced the departure from the U.S. in a company statement. The move is strategic, with the purpose being to show emerging markets like Asia and the UK that Bodog cooperates with legalities and would not be wrapped up in any legal action brought up by an entity such as the United States Department of Justice.
In a company statement Bodog stated, “Following recent news that Bodog UK has been granted a gambling license by the UK Gambling Commission, we are pleased to announce further developments to the Bodog brand going forward,”
"As highlighted last week, Bodog UK’s CEO, Patrik Selin believes the trust and credibility that having a UK licence brings to the brand will benefit customers and allow him to attract the best talent in the industry to work with him.
"However, in order to ensure the brand’s expansion is not affected by negative perceptions, both in the UK and elsewhere in emerging markets such as Asia, where Bodog88 is already successful, a decision has been made to withdraw the Bodog brand from the US market at the end of 2011.
"As a result, the Morris Mohawk Gaming Group’s (MMGG) brand licensing agreement will be allowed to expire on 31 December, following which US residents will no longer be able to access bodog.eu or any other Bodog branded website.
"We understand that MMGG will launch under its own brand in 2012, licensed by the Kahnawake Gaming Commission. All Bodog.eu clients’ funds will remain safe and they will have the option to switch to a new MMGG brand should they wish but MMGG confirms it’s business as usual."