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Online betting exchange Betfair has announced that it has entered an agreement with Türkiyemspor Berlin, which will see it sponsor the football club for the 2011-12 season.
The deal is a first for Betfair, which has never entered the German market and also includes an option for renewal.
Peter Reinhardt, Regional Manager of Germany and Central Europe for Betfair said, "We specifically chose to sign with a sports club and not a professional football club. Without a foundation of sports clubs like this, there would be no professional football clubs. We are very pleased to be the new sponsors of such a special sports club and for the role we will play in helping this club move forward from the troubles of last season,”
Commenting on the deal, a Türkiyemspor Berlin spokesperson said, “Our partnership with Betfair in the new season is an important and successful step for us. Signing a sponsorship contract with an internationally successful organisation is another important step in multi-cultural bridge building for Türkiyemspor and it is a sign of our appeal."
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