12Bet and English Premier League Wigan Football Club completed a sponsorship deal, in which 12Bet will sponsor Wigan's jerseys.
The deal, which took effect July 1st is reportedly for two years, and includes an option to continue for a third year. Under the terms of the agreement, 12Bet becomes Wigan Athletic's official betting partner and will see the company being marketed inside of DW Stadium, the home venue for Wigan Athletic. Furthermore, 12Bet's logo will adorn all Wigan Athletic shirts and training clothing, with the logo being omitted from junior size apparel.
Rory Anderson, CEO of 12Bet Europe was pleased with the deal, saying "We are delighted to join forces with Wigan Athletic - a sponsorship that will give us great exposure both in the UK and globally, providing the perfect platform to promote our core proposition; in-play football betting. We have always been impressed with the club's ethos associated with loyalty, commitment and team spirit, values that sit closely with our own. We look forward to working closely with the club and its supporters to make this partnership a huge success".
Wigan Athletic Head of Marketing, Commercial and Retail Neil Ryan said, "We are really pleased to have agreed this major new commercial partnership. To have secured such a substantial fee from a high profile brand like 12BET demonstrates clearly where the club is going and we are looking forward to working with them to achieve our collective objectives over the next two years".
12Bet is an online sportsbook, racebook and casino, which operates with an Isle of Man license inside of Europe.