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Paradise Poker players will have a choice

The Ongame online poker network has announced that internet gambling group Sportingbet, owner of ParadisePoker, will join its global poker network in the second half of this year.

The addition of Sportingbet will enhance player liquidity on the network and also bring the recreational players that Ongame is consciously targeting to maintain a healthy poker ecology and revenue growth, a statement from the company notes.

"Ongame has a great track record as a poker partner for major sportsbook brands”, said Ben Freeman, poker manager at Sportingbet, this week. “We are impressed by their approach to network ecology and we're excited to widen our offering with increased liquidity and better promotions to our players."

Ongame’s network includes poker brands owned by Betfair, bwin, Betsson, Unibet, PAF, EuroSport, Bet24 and Gioco Digitale as well as twenty other premium brands.

Ongame offers a unique business model called Essence that measures each player’s contribution to the poker network in real-time and rewards each operator accordingly. This means that operators that have a lot of recreational players receive more revenues, prompting them to invest more in poker.

“With Sportingbet we are building on our position as the premier choice for sportsbook operators,” says David Pittel, managing director of Ongame Network. “Sportingbet not only brings us increased liquidity and reach in further markets, but more importantly they share our view of poker. We are really looking forward to working with them.'

Ongame claims that it is the world’s largest B2B poker provider. The global network includes more than 25 of the e-gaming industry’s strongest brands and operators and up to 45,000 concurrent players at peak hours.

The deal with Ongame means that Sportingbet will be offering its players access to the Ongame network as a second option in addition to GTechG2's International Poker Network.

Source: InfoPowa News

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gblyceum
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7 June 2011 - 8:18pm
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Gambling Intelligence published a misleading story today based on this announcement. They neglected to mention that Sportingbet is NOT moving its Paradise Poker brand to the Ongame network. That major site and all its players remain on GTECH G2's IPN network.

Retraction posted on Gambling Intelligence today:

"International Poker Network operator GTECH G2 has denied reports that Sportingbet plc is to leave the network to join Ongame.

Ongame announced this morning that Sportingbet will join its global poker network in the second half of this year. When asked by Gaming Intelligence whether the move applied to all ParadisePoker operations, a spokesperson for Ongame implied this to be the case, with the exception of grey markets which the spokesperson said would presumably continue to be served by Entraction.

However, Ongame is in fact launching a second skin for Sportingbet, which continues to be part of the IPN.

GTECH G2 confirmed this afternoon to Gaming Intelligence that it continues to serve as the poker provider for Paradise Poker.

William Scott, Vice President GTECH G2, said: “Sportingbet is and continues to be a valued client of GTECH G2 and the IPN. We will continue to work with them and all the members of the IPN to provide the ultimate poker experience for players. GTECH G2 is leading provider to regulated gaming markets.”

auCL-Ed
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7 June 2011 - 11:22pm
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Thanks for the clarification lyceum.

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