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The difficulties of operating in the hostile environment of the United States have not deterred Pokerstars from continuing its promotional activities in the more enlightened climate just to the north. PokerStars dot net, the promotional wing of the world's biggest online poker operator, announced in Toronto, Canada this week that it has renewed its sponsorship agreement with Maple Leaf Sports and Entertainment Ltd. (MLSE) as a sponsor of the Toronto Maple Leafs hockey club.
The deal will see PokerStars on the rinkboards for all home games and creating exciting ticket giveaways to the popular goal judge seats at Air Canada Centre.
"Millions of Canadians, including myself, are diehard sports fans and poker players. Hockey is our national pastime and recently poker has surged in popularity as Canadians have begun to excel on the international stage," said Daniel Negreanu, Team PokerStars Pro player.
"I have played hockey my whole life and grew up watching the Toronto Maple Leafs, which is why I am excited that PokerStars.net is a sponsor. It is a great relationship and allows the world's largest online poker school to team up with an iconic franchise to deliver exceptional promotions for poker and hockey fans."
The agreement will see PokerStars remain a sponsor through to the end of the 2011 / 2012 NHL season.
Source: InfoPowa News