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84% of tablet owners play games

Internet gambling marketers will be taking note of new data from Google's Admob, which shows that more Internet users deploy tablets for gaming than for any other purpose, even viewing news or email. The study found: "According to the survey, 84% of tablet owners play games, ahead of even searching for information (78%), emailing (74%) and reading the news (61%).

"56% of tablet owners use social networking services on their device, while 51% consume music and/or videos, and 46% read ebooks.”

The survey discovered that 38% of respondents spend more than two hours a day using their tablets, while another 30% spend 1-2 hours.

"It appears that tablets are predominantly domestic devices, with 82% of people primarily using their tablets at home, versus 11% who say they are used primarily on the go, and 7% who said at work.

"28% of respondents say their tablet is now their primary computer, while 43% say they spend more time using their tablet than they do their desktop or laptop computer."

In related news, a 2010 study titled Online Gaming Global Outlook showed that 10% of all online time is devoted to playing games or gambling. The increase in gaming is attributed mainly to the rise in high speed internet which allows users to download, install and engage in online multi-player action, and in playing no-download games, more efficiently.

Games development technology has advanced in tandem with connection and general IT technology and equipment improvements, making for more appealing offerings in the gambling and gaming sectors, the study adds.

The rapidly evolving tablet and mobile technologies are also making a noticeable impact among gamers.

Source: InfoPowa News

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