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WCRS&Co land the Sky Bet account

Sky Bet's advertising account, which currently incorporates Sky Bet sports betting , Sky Vegas , Sky Bingo and Sky Poker , has been awarded to WCRS&Co , a relatively young creative agency based in London.

The account, worth 9 million pounds will predominantly include TV, outdoor, radio and digital activity - with the first work from WCRS&Co due to break later this year.

Past Sky Bet advertising across all its brands was previously handled by its own in-house marketing team.

Source: InfoPowa News

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