This story was published more than 12 years ago.
Sky Bet's advertising account, which currently incorporates Sky Bet sports betting , Sky Vegas , Sky Bingo and Sky Poker , has been awarded to WCRS&Co , a relatively young creative agency based in London.
The account, worth 9 million pounds will predominantly include TV, outdoor, radio and digital activity - with the first work from WCRS&Co due to break later this year.
Past Sky Bet advertising across all its brands was previously handled by its own in-house marketing team.
Source: InfoPowa News
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