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Surprise hit show sponsored by Wink Bingo

Wink Bingo is sponsoring ITV2 reality show " The Only Way Is Essex " it was announced, this week. The sponsorship involves six Wink Bingo bumpers before and after the show as well as in the ad breaks.

The bumpers, produced by London-based Hero Media , feature two 'Essex' girls who discover online bingo for the first time - Wink online bingo. Hero Media has worked with Wink Bingo.com since its inception three years ago.

The reality show has been a surprise hit and has roughly a million viewers who follow the lives of six young hip and affluent characters.

Recently in the news, Wink Bingo has yielded better than expected results for 888 Holdings.

Source: InfoPowa News