The BodogBrand franchise has launched its Slots.com site, putting to work a domain for which it reportedly paid around $5.8 million on auction last year.
The brand is licensed to Bodog Europe and the Morris Mohawk Gaming Group, with management seeking feedback from players on what the site - powered by an autonomous version of RTG software - has to offer.
Slots.com's European head of marketing, Charlie Goodenough, said this week: "Slots.com represents an almost limitless opportunity to really establish an online slots brand in the market, but this trial period is very much a toe-in-the-water experience for us and our potential customers as we get a feel for what they want.
"Unlike so many launches Slots.com starts trading with an already strong traffic flow of people directly interested in the product we are offering. I cannot think of any online launch to date that has enjoyed that advantage and am, therefore, very excited about the future of the brand."
Over 6.1 million people worldwide look for "Slots" online through Google each month.
Source: InfoPowa News