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Betterlogic promises to boost sportsbooks' in-play experience

Bet stimulation tool developer, Bettorlogic, announced the launch of "Livelogic Tennis " which utilises the firm’s in-play technology. The firm says the new software will generate relevant ‘reasons to bet’ at the end of each game, offering around 30-40 bet prompts throughout the course of every match, responding to the unfolding match conditions in real-time and will cover 116 tennis tournaments annually which include all ATP men's events, most WTA events plus Grand Slams.

Trials conducted at the Australian Open in January 2011 were deemed successful and as a result the technology will 'go live' this week beginning with the ATP World Tour Masters 1000 event, the Sony Ericsson Open from Miami, USA.

Mike Falconer, CEO, Bettorlogic said: “After the success of Livelogic football in the last year, it’s exciting for us to be able to offer sportsbooks similar functionality for such an in-play driven sport like tennis. We’ve put a great deal of effort into its development and are confident it'll boost in-play activity in the same way.”

Source: InfoPowa News

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