Scandinavian owned gaming firm, Betsafe.com has entered into a three-year sponsorship deal as one of four major sponsors of the Danish Super League it was announced at Farum Park this week. In addition, Betsafe will become title sponsor of the first division which will be renamed Betsafe Liga (League).
The agreement will commence only once new Danish gaming legislation is in force and under the proviso that Betsafe is awarded a Danish licence.
Division Association director, Claus Thomsen says "It has always been obvious that one of the four Superliga sponsors should be a games company. We are therefore delighted that we have an agreement in place around both Super League and first Division with Betsafe, which we consider to be a highly ambitious company with a strong focus on the Scandinavian market. Now we just cross our fingers that new gambling legislation comes into force as soon as possible so that the agreement can be activated."
Betsafe Danish manager, Richardt Funch says "It's a great day for Betsafe. It is historic that we as the first privately owned gaming company to enter into a commercial agreement with Danish top football.
"Football remains the most popular sport in Denmark and the sport represents the largest part of our sports betting turnover. For Betsafe it is therefore a relevant sponsorship which will give us a unique strategic platform where we get our Danish license. This agreement should be a clear indication to the world that Betsafe has big ambitions and has become a very serious player in the future of the Danish gaming market."
Source: InfoPowa News