UK-based online gaming company 32Red Plc delivered its 2010 preliminary results for the 52 weeks ending 31 December 2010, this week.The online casino operator attributes its strong trading performance primarily as a result of a 29% increase in revenues at the 32Red casino . This performance was supported by contributions from the Nedplay and Golden Lounge acquisitions made early in 2010.
An increase in marketing spend in 2010 yielded strong revenue growth and the company remains committed to further investment in marketing to drive growth during 2011. Investment will continue to be primarily focused on the United Kingdom online casino market but other 32Red products and services, along with careful expansion into new territories, remain part of 32Red's future growth.
Key fiscal and performance indicators include:
Net Gaming Wins increased by 33% to 16.95 million pounds (2009: 12.75 million pounds)
Like for Like ('LFL')* Casino Net Gaming Wins increased by 29% to 14.83 million pounds (2009:11.54 million pounds)
Casino brands, Nedplay and Golden Lounge casinos, acquired during the year contributed 0.86 million pounds to Net Gaming Wins
Poker revenues down by 5% to £0.92 million (2009: 0.97 million pounds)
Bingo and emerging products revenues amounted to 0.34 million pounds (2009: 0.24 million pounds), up 42%
EBITDA increase by 90% to 1.65 million pounds (2009: 0.87million pounds)
Profit before tax increased by 98% to 1.05 million pounds (2009: 0.53 million pounds)
Active LFL casino customers 30,933 up 23% on 2009
LFL Casino player yield 479 pounds (2009: 458 pounds)
LFL New Casino players 21,853, up 14% on 2009
High Court victory in trade mark litigation dispute with William Hill
(*Like for Like (LFL) financials exclude any contribution from casinos acquired during 2010.)
Commenting on the results Ed Ware , Chief Executive Officer, said: "The excellent performance in 2010 is particularly pleasing in times of continued economic uncertainty in our primary market, the UK. The recruitment of good numbers of new players and our improved customer retention are tribute to the strength of the 32Red brand and to the continued excellent levels of service and entertainment provided to our players.
"The 32Red brand has been further strengthened by our victory in the High Court in our trade mark dispute with William Hill. The Judgment which was handed down in January firmly establishes our Intellectual Property Rights and should deter other operators from infringing our trade marks. As highlighted by the judge, we have an excellent reputation as an online casino operator and a strong brand - these are extremely valuable assets in any marketplace.
"We will continue to focus the 32Red brand in the UK and maintain a close watching brief on regulatory developments in Europe and the Rest of the World.''
The company reports that January and February 2011 are up 29% on the corresponding period in 2010 with strong active player levels and improved player yields.
Source: InfoPowa News