Online gaming firm Gamesys Group's Jackpotjoy announced a year-long TV sponsorship deal with the Deal or No Deal TV game show aired on Channel 4.
The creative features specially created puppets of Barbara Windsor as the 'Queen of Bingo' and Jack and Joy from the TV ad campaign popping out of the well-known red Deal or No Deal boxes.
Adele Lawton , Head of Jackpotjoy comments: "Our sponsorship of Deal or No Deal is 'advertainment' at its best. Jackpotjoy.com always aims to entertain people and we hope that the ability to play bingo whilst watching bumpers should bring much more fun to the format."
Source: InfoPowa News