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Gambling group Ladbrokes to improve digital technology to keep abreast of the trend

On the back of a 20% rise in FY operating profit, UK gambling group Ladbrokes plc has said it intends enhancing its own technology through investment and flexible partnerships in order to boost its online competitiveness and web presence. The land and online gambling firm will implement a new eCommerce platform that "has all the features you would expect from a leading e-enabled business".

The platform will include improved site search capability, a single customer wallet for all products and its own front end platform that will allow it to integrate sportsbook and gaming product offerings available in the market.

The project is estimated at £50 million, invested over 2011 and 2012 and is expected to take 18 months to complete.

The company has acknowledged that it is in preliminary talks with online gaming group 888 Holdings Plc but media speculation also has the company in unconfirmed discussions with gaming software developer Playtech Ltd.

Source: InfoPowa News

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