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Caesars Atlantic City casino to provide beverages on demand

Slot players at Caesars Entertainment's four land casinos in Atlantic City will no longer have to catch the eye of attractive waitresses to get a drink without losing their seat - the gambling group has just obtained authority from the New Jersey regulators to install automated 'beverage on demand' dispensers.

The newspaper USA Today reports that the system is the first of its kind in Atlantic City, and will enable punters to select alcoholic beverages or soft drinks from an interactive video display on their machines without interrupting their gambling.

The new system is scheduled for deployment in the first quarter of 2011 and will be available on all slot machines at the four casinos. Cocktail servers, however, will still be needed to bring back the drinks after they are ordered.

The newspaper reports that the state Casino Control Commission wanted assurances the new system would not lead to more layoffs in a recession-ravaged industry that has cut nearly 10,000 jobs in the past five years.

The "beverage on demand" system is the latest technological innovation to help terrestrial casinos pamper their customers - including eliminating coupons with the use of downloadable credits to loyalty cards that reward patrons with free hotel rooms, meals and other perks based on their level of spending.

Slot patrons will insert their Total Rewards player loyalty cards from Caesars Entertainment to activate a standard beverage menu on the video display. Later, they will also have the option of selecting from a customised "My Drinks" menu based on their previous orders.

Caesars Entertainment spokesmen said safeguards will be in place to cut off customers who appear to have over-indulged, and to prevent minors from getting alcoholic beverages, including having cocktail servers ask patrons for identification.

The new system may be a first for Atlantic City, but similar facilities are already available on slot machines at casinos in Indiana, Mississippi, California and Arizona, and will be introduced in Pennsylvania in March.

Source: InfoPowa News

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