According to independent bingo statistics provider Experian Hitwise, Gibraltar-licensed JackpotJoy.com is now the most popular online bingo site for UK players. Latest stats show that the site has overtaken market leders such as Foxy Bingo, Gala Bingo and Tombola as the most visited online bingo site in the UK.
The achievement is particularly noteworthy in view of JackpotJoy's re-launch with a new-look website only a month ago.
"As a website, it made sense to focus our marketing online," said Bengu Davies, head of online media for JackpotJoy.
"It also enables us to target our market very closely, helping us to minimise wasted spending and concentrate our message. Our current position as the most visited online bingo site, without being well-known on the streets, reflects the success of this targeted strategy."
Source: InfoPowa News