Industry giant Party Gaming plc has announced its third b2b deal in France with an exclusive multi-year agreement to provide a white label online poker service for Aviation Club de France, one of the country's most prestigious card rooms and private member clubs.
The new service, branded 'ACFPoker', will join PartyGaming's expanding French poker network, joining Partypoker.fr (PMU and AB Groupe). Once PartyGaming obtains the required licence and is operational, players on the network will benefit from a shared pool of player liquidity and operate on a single platform.
Founded in 1907 by four pioneering French aviators, today ACF has 100,000 members and is the leading card room in France. The club is a regular host of World Poker Tour's events including the forthcoming Grand Prix de Paris to be held on 8-16 May 2010.
The new online poker service will be promoted through a variety of channels to ACF's extensive customer base.
Commenting on today's announcement, PartyGaming chief executive Jim Ryan said: "ACF is a great addition to our French poker network and allows us to directly connect with France's offline poker players.
"This deal is a great strategic fit and together with our other B2B alliances in France, we are determined to establish a strong position in what we believe will become one of Europe's largest poker markets."
Source: InfoPowa News