Actions speak louder than marketing hype, and software provider Zukido will be more than pleased with the endorsement that its involvement with online sports betting operator Victor Chandler produced this week. The betting company confirmed that using Zukido's live in-play sports betting product, it has hoisted live betting turnover by an impressive 300%....in just six weeks.
Zukido's product combines a live score centre across in-running sports with live audio and video media and real time statistics, live betting features and punter personalisation.
Paul Louis, Operations Director at Victor Chandler, said: "I am delighted by the initial launch of our LIVE product, it has given us an instantly competitive platform on which we will continue to build over the next 12 months. Our target is for in-running revenues to reach 50% of total sportsbook revenue by the end of 2010. Working with Zukido has allowed us to deliver this project on-time and in-budget"
Zukido's Commercial Director David Sargeant commented: "We are very proud to have launched this product with such a prestigious brand as Victor Chandler and are delighted with the immediate success of the application. Bookies not joining this party are missing out big time".
Source: InfoPowa News