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The industry has been following with interest the investment in South Africa made by Gibraltar-based bookie group Victor Chandler, and this week the news is that the company’s launch of an in-play running betting product in imminent and will play an active role in the World Cup games in that country.
The increasingly well-known games and software developer Zukido in the UK has been engaged by Chandlers to provide a fully integrated web front end and is additionally acting in a consulting capacity on the project.
The application will feature live sports, real time odds, live text commentary, real time statistics and affiliate tools and will be available on all of VC’s different language sites.
Victor Chandler operations director Paul Louis said: “In-running is not a new concept but the way we have done it is new, I think. In any World Cup year it’s very important that our product is competitive, but particularly this year with England having a great opportunity to be successful and with a huge range of gaming markets taking an interest.”
Victor Chandler’s move follows that of rival UK bookmaker Ladbrokes, which re-launched its online sports book with an in-play focus this month, with plans to live stream over 30,000 sporting events on the site this year after spending over £3m on internet broadcast rights to a range of fixtures.
Source: InfoPowa News
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