The UK Gambling Commission has released the latest in its ongoing series of independently commissioned surveys of the gambling industry in that country. The study was based on two separate sets of questions commissioned by the Gambling Commission in omnibus surveys conducted by ICM Research.
The first set of questions measures participation in all types of gambling activity (including by remote means); the second set measures participation in remote forms of gambling (that is gambling through a computer, mobile phone or interactive/digital TV).
The following key findings for the year ended December 2009 emerged:
1) 55.2% of the 7,000 adults surveyed said they had participated in at least one form of gambling in the previous four weeks.
2) The most popular gambling activity remained National Lottery tickets (45.7% of respondents), followed by tickets for society or other good cause lotteries (10.9%) and National Lottery scratchcards (10.8%). Betting on horse races, fruit or slot machine gambling, and private betting and gaming with family and friends were the next most popular activities (3.4%, 3.3% and 3.3% respectively).
3) Those participating in gambling were more likely to be male than female, and were more likely to be aged over 45.
Specific remote gambling participation studies showed:
1) 10.5% of the 8,000 adults surveyed said they had participated in at least one form of remote gambling in the previous month. Around half of these had participated only in National Lottery products.
2) The above figure compares with the 2008 calendar year figure of 9.7%, the 2007 calendar year figure of 8.8% and the 2006 calendar year figure of 7.2% ie Growth of around 1%age point per annum.
3) This growth in participation in remote gambling is explained very largely by increased online participation in the National Lottery. If those only playing National Lottery products remotely are excluded, 5.7% of respondents had participated in remote gambling in the year to December 2009, compared with 5.6% in 2008, 5.2% in 2007 and 5.1% in 2006.
4) Overall, in the year to December 2009, 8.3% of respondents said they had remotely purchased tickets for the National Lottery draw in the previous month (either only or in addition to other types of gambling activity).
5) Those participating in remote gambling were more likely to be male than female, and were more likely to be aged 18-44.
6) Remote gambling via a computer, laptop or handheld device was most popular (9.1% of all respondents), followed by gambling via mobile phone (2.8%) and interactive/digital TV (1.9%).
Full details are available at the rsearch company's website at ICMresearch.co.uk.
Key findings in the public perceptions of gambling generally study provided some interesting food for thought and included:
1) Asked whether they thought UK gambling was fair and could be trusted, 49.6% of 4,000 adults surveyed agreed that this was the case. This compares with 48.8% in 2008.
2) Over the same period, 41.3% agreed with the statement that gambling in the UK is associated with criminal activity. This compares with 42.0% in the previous year.
3) Participation in gambling is associated with a more positive perception of gambling, with past-year gamblers more likely than past-year non-gamblers to agree that gambling is conducted fairly and can be trusted (60.3% compared with 30.2% respectively) and less likely to associate gambling with criminal activity (38.2% and 46.7% respectively).
4) The category of crime that respondents most associate with gambling is 'Thefts committed by gambling addicts to support their addiction' (14.0% of respondents), followed by 'Money laundering' (7.9%), 'Violent crime' (7.4%) and 'Other serious/organised crime' (7.0%).
Source: InfoPowa News