888.com achieves TRUSTe seal

Online gambling group 888.com has taken further steps to enhance the safety and security of its players by being granted the independent TRUSTe seal, the company announced this week.

A company spokesman said that 888 prides itself on responsible gaming practices and strives to maintain the highest standards of safety, security and confidentiality of its players.

"This additional check-mark has been welcomed by the company," 888.com's Senior Vice President Regions, Itai Pazner said. "At 888.com we believe that entertainment and safety come hand in hand. Our players' welfare has always, and always will, come first."

TRUSTe specialises in online privacy services. Sites certified by TRUSTe provide players with greater confidence in the security and privacy of their personal information as they go about their business.

The TRUSTe website lists the following requirements before a seal will be granted:

User controls that include

User ability to opt-out of having their personally identifiable information (PII) shared with outside parties for advertising purposesAn unsubscribe function in marketing/promotional emails and newslettersA mechanism for users to correct and/or update stored PII or request to have it updated by the TRUSTe Sealholder.

Web site security in the form of Secured Socket Layers (SSLs) or other comparable technology that encrypts pages on which sensitive information such as credit card numbers is collected

A complaint-resolution process that requires TRUSTe Sealholders to:

Have procedures in place for receiving and handling privacy related complaintsShow information on how to contact TRUSTe's Watchdog for third-party dispute resolutionParticipate in resolving complaints filed through TRUSTe's Watchdog Dispute Resolution program, including making changes to processes and privacy practices to prevent future complaints

A privacy statement that discloses

What type of PII is collected and how it will be usedThe identity of the party collecting the PIIWhether the PII is shared with third partiesThe use of any user-tracking technologyWhether the PII is supplemented with information from other sourcesChoice options available to users and how to exercise themHow consumers can access PII they have provided to correct and update itThat there are security measures in placeHow users will be notified of any material changes in the Sealholder's privacy practiceAccurate contact information for the Sealholder including both email and physical mailing address where users can submit a privacy-related complaint

The privacy statement must also

Represent the Sealholder's privacy practices clearly and accuratelyBe visible and acto maintain online trust among consumers acessible from the home page and every page collecting PIIDisplay the TRUSTe "Click to Verify" seal and link to a TRUSTe hosted validation page so users can verify that the site holds a valid TRUSTe seal

Once certified, TRUSTe Sealholders are required to

Undergo regular compliance monitoring by TRUSTeParticipate in TRUSTe's Watchdog Dispute Resolution process, including cooperating with investigations regarding non-frivolous complaintsGet annual TRUSTe recertification to maintain online trust among consumers

Source: InfoPowa News

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