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Football innovation enables punters to bet on the players

UK football fanatics will be able to use their in-depth player knowledge to good effect at the Coral betting group following its deal with FSB Technology this week. The agreement means that Coral has access to FSB's interesting new product that enables gamblers to bet on individual player performance.

FSB's Points Performance Measurement system and Top Player football betting markets debuted this week ahead of Sunday's big Liverpool vs Tottenham Hotspur match. The product combines performance measurement with fixed-odds betting on matches, allowing customers to bet on which English Premiership players will deliver best performance, rated on a points system for criteria such as goals, assists and tackles.

"FSB's Player Performance betting is a product which is certain to appeal to experienced football betting punters and fantasy sports enthusiasts alike," said Coral football exec Nick Goff. "It will give us a unique and compelling point of difference over our bookmaking rivals as we embark on the new football season."

The markets are supported by a white-label service providing live FSB Points updates, historic performance data and commentary from sports journalist Jeff Stelling.

Founded by chief executive Dave McDowell and CTO Sam Lawrence, FSB has some experienced and heavyweight gambling investors - among them Sportingbet founder Mark Blandford and Betfair founder Andrew Black.

Source: InfoPowa News

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