auCL-Ed
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26 November 2019 - 1:54am

Would you like in game ads with your slots?

39 replies • Last post

I can't imagine that anyone would answer yes to that question.

Yet after reading a disturbing press release that came across our news desk today I can tell you that they are coming. Some "marketing genius" (using the term very loosely) no doubt came up with the idea that there is a need to "monetise" in game loading screens despite the fact that we are all already paying to play the games. So you can expect to see video ads in your games while they are loading in the very near future.

Quote:
Henrik Fagerlund, NetEnt Malta's Managing Director, said: "We love making engaging games and we even want to make the game-loading process more entertaining for the players, as well as monetising the space that we create together with the operators. The onload{media} ad network offers us additional revenue every time one of our games is played, which is great."

Yep, that's right folks. Companies such as NetEnt, LeoVegas, and Blueprint Gaming are clearly not satisfied with the profits that they already make off their games. They want more. And they are prepared to annoy you and patronise you to do it.

I wonder if the ad revenue is going to be enough to cover the drop in revenue from people who stop playing their games due to the annoyance and offensive nature of this "innovation".

sharpe

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26 November 2019 - 8:50am
#1

A resounding no from me but then again, those providers are not available to me anymore so my say means nothing.
Having said that, I'm sure other providers (whose games I can still play) will follow suit once they see the profits others will be getting from those ads.
Why must everything nowadays be loaded with hidden agendas.
Perhaps I'm just getting more and more intolerant as I get older.

2 CL-Ed, sharpe

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26 November 2019 - 2:25pm
#2

I think this is a terrible idea. Opens up the software group to potential action if the advertising company puts in something that's not allowed in a particular region. That's not to mention the bad PR that'll go along with this.

3 CL-Ed, sharpe, WaroftheGods

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26 November 2019 - 10:16pm
#3

Maybe I'm being a simpleton here, but I'm thinking that maybe if the games are taking so long to load that there is time for an advertising video to be shown that it would be better for these companies if they could, I dunno, make the games load quicker. Wouldn't that be a great way to monetise their games seeing as people are playing them for money with the house having an edge?

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26 November 2019 - 10:30pm
#4

It's a crazy idea but then again it's all about the money right?

I hope these companies are smart enough to track the results pre and post ads to see what sort of impact it has on game play and ultimately their bottom line. I suspect there will be lots of dissatisfied players out there.

It's kind of like when Foxtel (pay TV network in Australia - note the key word PAY) started to load up their shows with advertising, now there's just as many ads on pay TV as there is on the free to air networks!

Perhaps ad blockers will work on this ad network? Time will tell.

Plus, given the segment of players ie 'guaranteed' 18+ gamblers, I can just imagine the sorts of ads that will be running!

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26 November 2019 - 10:45pm
#5

Good points, especially the 18+ thing.

Ad blockers should work as the ads would likely be loaded from a known ad serving domain which could be blocked. I don't think NetEnt etc would be stupid enough to serve the ads from the same domain as the games, because if they did that it could cause the ad blockers to block the entire game from loading. And that would be like shooting themselves in the right foot shortly after shooting their left.

sharpe

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27 November 2019 - 3:33pm
#6

Right now that seems an absurd idea on any level but...

Quote:

Having said that, I'm sure other providers (whose games I can still play) will follow suit once they see the profits others will be getting from those ads]

Yeah, that's my fear as well...soon the players would have to look around for an ads-free games!?

Quote:

I hope these companies are smart enough to track the results pre and post ads to see what sort of impact it has on game play and ultimately their bottom line. I suspect there will be lots of dissatisfied players out there.

Hopefully they'll quickly realize that and remove the adds but I'm not sure they wont be too tempted of generating the easy incomes of monetizing their traffic...if there's any logic I assume NetEnt should be loosing clients ans money after implementing the adds...but surely it will be all about the numbers in the end.

Quote:

Maybe I'm being a simpleton here, but I'm thinking that maybe if the games are taking so long to load that there is time for an advertising video to be shown that it would be better for these companies if they could

Yeah, I could understand that..but only if the advertising video is a preview of a newer game from the same developer or something..this way they'd also make themselves a favor promoting their newest titles among players while they waiting for the games to load...

CL-Ed

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28 November 2019 - 2:39pm
#7

As I already mentioned in another discussion, I really don't undestand this and it's completely unnecessary. I believe it only shows how little the big owners care about UX. Yes, they may get ad revenue but they will definitely lose players. Imagine sessions where you need to reload the game and every time get an ad, or let's say going from game to game - how much time will you lose from your life from this unnecessary feature?

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29 November 2019 - 5:09pm
#8

Huh, they are trying hard to squeeze money from their games.
If there shows another ad in the loading page, it would be very weird, as I guess.

I would like to see any demo of this strange marketing idea 🙂

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1 December 2019 - 5:03am
#9

Sometimes it's just so sad to see how many people work in the igaming, entertainment industry and all they care about is revenue. Of course it's important, but I personally believe that the moment they will put players first, the players will play games more and therefore will increase the overall numbers. But that's just me.

CL-Ed

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10 December 2019 - 5:26am
#10

My answer of course would be absolutely not. I remember when You Tube first started playing ads and stuff, I've never watched videos like I use to again. I rarely go on there these days actually. This is a bad idea, but they'll get away with it because people like online gaming more than they dislike ads.
I guess these casinos arent making enough money, it's a pity they dont put that money towards the players instead of ads

sharpe

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10 December 2019 - 8:51pm
#11
WaroftheGods wrote:

My answer of course would be absolutely not. I remember when You Tube first started playing ads and stuff, I've never watched videos like I use to again. I rarely go on there these days actually.

Probably you're aware anyway Kris but there's an add blocker addons you could add(sorry for that🙂) to your browser...I haven't seen any ads on youtube for months despite watching videos on daily bases there.

Quote:

This is a bad idea, but they'll get away with it because people like online gaming more than they dislike ads .

Lol...it's a pity we don't have a sentence of the month prize (or something like that) here cause that one would it definitely won tha..would it be even more hilarious if wasn't so true...👍👍👍

WaroftheGods

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11 December 2019 - 11:13am
#12

I hate advertising in just about every way unless it pays me to view adds thats why I somethimes use the brave browser which has started to reward BAT tokens for viewing adds while you browse the net

sharpe

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13 December 2019 - 12:15am
#13
sharpe wrote:

Probably you're aware anyway Kris but there's an add blocker addons you could add(sorry for that🙂) to your browser...I haven't seen any ads on youtube for months despite watching videos on daily bases there.

come on sharpe that is not possible...i am using adblocker addons since they came up
and try them all...they block a lot of popups and ads for sure but not the adclips on
youtube between musik videos or any other videos. and the shitty 💩💩 ads are getting more and more aggressive...recently, there are even 2 ad clips between the videos you want to see
or if a video is longer then the usual 6-10 minutes the video is simply interrupted in the middle and they penetrate you with some more bullshit. it

if that is realy true...that you haven't seen any ads on youtube for months...so
what the hell is the name oft that addon...

sharpe

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13 December 2019 - 3:47am
#14

Same for me.. I don't see ads on youtube. I'm using a plugin called Ublock Origin.

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13 December 2019 - 11:21am
#15
Quote:

come on sharpe that is not possible...

Yes it is mate😉

Don't tell me about it Krinz...it was so annoying with all these ads👎

I'm using Firefox web browser and the addon is called AdBlocker for YouTube™...don't know whether that's available to other browsers as well.

The only times I've seen adds on you tube since I'm using this is when my laptop freezes during a video and I need to restart the browser session but apart from that it's very light and properly working plugin.

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13 December 2019 - 2:27pm
#16

ok cool...thanks i didn't know that there are special adblockers
for youtube...and it is working hahaha fuck you google😛

everybody needs a little help sometimes😉😎
thanks again

sharpe

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15 December 2019 - 10:37pm
#17

Well I think this latest news confirms NetEnt's desperation. We discovered that they will soon be releasing lower RTP versions of their games.

Lower RTP Numbers Coming to NetEnt Games

vomvom12

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15 December 2019 - 11:39pm
#18

oh oh..the payout of the new games is already lousy enough

sharpe

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16 December 2019 - 7:07pm
#19

The thing is, many of Netent games are already low volatile and the return isn't very high, so if they're planning to decrease the RTP it's gonna make the UX even less enjoyable. Sad to see that especially from one of the leading game providers.

CL - klaw

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17 December 2019 - 9:26am
#20
CL-Ed wrote:

Well I think this latest news confirms NetEnt's desperation. We discovered that they will soon be releasing lower RTP versions of their games.

Lower RTP Numbers Coming to NetEnt Games

It's in fact great to hear that...thus way I'd not bother playing their games anymore...ever.

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22 December 2019 - 4:31am
#21
CL-Ed wrote:

I wonder if the ad revenue is going to be enough to cover the drop in revenue from people who stop playing their games due to the annoyance and offensive nature of this "innovation".

It seems like a futile endeavour to me. Even if the ads paid an extremely generous CPM in the range of $5 the casino will surely drive away more than $5 in player revenue per 1000 ads shown, especially if they move towards replacing action with ads (ie. "watch this 20 second ad after every bonus").

However, if these companies understand anything it's metrics and they will find a way to make this work if they choose to.

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22 December 2019 - 11:41pm
#22

Yep. Here's a quick thought off the top of my head.

Lets say they are showing an ad to a thousand people and we'll go with your $5 CPM.

Now instead of showing the ad they could tune the games or the server delivery to load five seconds quicker, or at least enough to let every player make one extra spin. If the players are all playing at a minimal wager of 20 cents per spin and the game pays out 96% then that is $200 being wagered which should pay back on average $192 which means the casino banks $8.

i.e. 1000 * $0.20 * 0.96 = $192.

So worst case scenario with a minimal bet is that they make $8 from those thousand spins. In reality it is probably much higher due to bigger wagers and some games with lower RTPs. They would want to be making much more than $5 per thousand views, and especially make sure that the ads are not delaying the start of the game.

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23 December 2019 - 7:03am
#23

Well said, my thoughts exactly.

And what are the ads going to promote? Probably other gambling-related products if they are contextually relevant. At that point, you have to factor in the likelihood of losing players to the services/platforms which are being promoted.

Furthermore, stating "we want to make the game-loading process more entertaining for the players" is completely laughable. It's shows how little respect they have for their users.

Maybe none of this should come as a surprise given that Net Ent holds the top 3 positions for worst minimum RTP among online slots...

screenshot_2019-12-23_17.00.33.png

WaroftheGods

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23 December 2019 - 8:06pm
#24
coolsongss wrote:

Huh, they are trying hard to squeeze money from their games.
If there shows another ad in the loading page, it would be very weird, as I guess.

I would like to see any demo of this strange marketing idea 🙂

YouTube my friend, that would be the perfect website to view the closest thing to a demo you could get I would think.

coolsongss

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23 December 2019 - 8:16pm
#25
sharpe wrote:

Probably you're aware anyway Kris but there's an add blocker addons you could add(sorry for that🙂) to your browser...I haven't seen any ads on youtube for months despite watching videos on daily bases there.

I'm aware of ad blockers, and have my phones default ad blocker always turned on, but it still shows that stuff on YouTube when I watch videos. I'm guessing there are better ones out there? Can you point me in the right direction sharpe?

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23 December 2019 - 8:20pm
#26
vomvom12 wrote:

ok cool...thanks i didn't know that there are special adblockers
for youtube...and it is working hahaha fuck you google😛

everybody needs a little help sometimes😉😎
thanks again

Lmao, I can picture the happy dance that was done as soon as you realized that you can block ads on YouTube haha

2 sharpe, vomvom12

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23 December 2019 - 11:33pm
#27
Matthew wrote:

Maybe none of this should come as a surprise given that Net Ent holds the top 3 positions for worst minimum RTP among online slots...

Yeah and the cheeky thing about those games is that for many years the in game help files only disclosed the maximum RTP, not the highway robbery minimal RTP that you get if you don't max bet or play the perfect strategy in the super bet games. And that strategy is not disclosed making it meaningless anyway. I'd love to know the actual payout rates on those games from real world play.

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25 December 2019 - 6:13am
#28

I just had an idea, hopefully sounds not bad for you...

They include commercial advertisement in free spin features, or a random feature in the normal spins. I don't know how it can be developed from this point, but, you know the players would less hate to see the advertisement with big wins from special features 😀

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25 December 2019 - 10:18pm
#29
WaroftheGods wrote:

I'm aware of ad blockers, and have my phones default ad blocker always turned on, but it still shows that stuff on YouTube when I watch videos. I'm guessing there are better ones out there? Can you point me in the right direction sharpe?

Sorry Kris, you're asking the most inappropriate person about that... probably I have to be ashamed that I even don't own a smartphone..but I'm not really.

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27 December 2019 - 4:39pm
#30
WaroftheGods wrote:

I'm aware of ad blockers, and have my phones default ad blocker always turned on, but it still shows that stuff on YouTube when I watch videos. I'm guessing there are better ones out there? Can you point me in the right direction sharpe?

Try adblock plus - i haven't watched an ad on youtube for years. Still get some ads in places like twitch or personal websites but it blocks all the main adverts.

If ads were on slots it would drive me nuts! Hate ads. Could influence the way you play and the revenue generated would make it more and more intrusive. Playing slots then a 20 second ad for Wendys or the latest Tesla would be craziness.
Would make me play at an ad-free casino for sure or even worse pay a sub not to have adverts

vomvom12

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