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Oh yes I totally agree on this one. There are some excellent casinos that are let down by websites that look like they were a kid's first website school project. Case in point: iNetBet. They are one of the most solid RTG casinos around, and have been in business with little fuss for over a decade. But the fact they won't spend a few thousand on a modern, professionally designed website probably isn't exactly confidence inspiring for a new visitor to their site.
Then on the other hand you have some sites that look awesome, but are in fact run by underfunded people with no business running a casino. So you can't always judge a book by its cover as they say.
One thing I have noticed in recent times is the best websites are usually the casinos with the instant play games. The reason is obvious, the website is the casino so it needs to be spectacular. Some good examples are Mr Green and Tower Casino.
The games themselves are important - but the individual casinos don't usually have much control over the games apart from picking a software supplier. Developers like Net Entertainment, Playtech, and the newer RTG games are raising the bar all the time. One thing I'll say about English Harbour's software (Vegas Technology) is granted the slots graphics are not top notch. And the concepts are often rip offs of well known themes (eg The Reel Deal *cough* Deal or no Deal and Reel of Chance *cough* Fortune). But the one advantage to that is they are not spending big dough on officially licensing a concept like Lord of the Rings or Star Trek etc. And to me that says there is a better chance of a higher payout on those games.
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