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Spamalot (Or, If I haven't Responded To Your Offer For A 500% Deposit Bonus In Over A Month, I'm Probably Not Interested)

28. That is the number of email messages I have gotten in the past three weeks from an online casino that is offering me match bonuses and asking why I haven't been back to their casino lately, and frankly it is starting to agitate me. I keep seeing my inbox filled with casinos that are marketing me with spam. Some are casinos that I have played in the past although I have noticed others that I do not recognize having played with in the past (although my memory could be fogged by one or two beverages from Arthur Guinness).

My frustration with this practice is compounded by the fact that I have a smartphone which blinks a light at me every time I get an email. Hence when I get a message from a casino and my phone starts blinking, the battery is being used which diminishes the life of my phone outside of the charger. I can deal with that once in a while, but when I get that multiple times a day from the same casino I start getting really agitated.

Don't get me wrong, I am not knocking the weekly messages that a lot of casinos send to players. These are great because they tell you what games are new, what is hot and any cool contests or comp bonuses are being featured at that casino. I am cool with those.

But when you are hyping a 500% match bonus multiple times per day/week/month, you may as well be a Nubian princess trying to sell me generic Viagra while getting me to cash a Western Union Moneygram for $100,000 USD. Point being, to me you lose all legitimacy.

As I have stated before I attended college for advertising and marketing. I have work experience in the field and understand a lot about what marketing is: A numbers game. Marketing and advertising people need to generate maximum bang for their buck when it comes to getting their message out, and mass marketed emails are a very cheap way for them to hit a lot of people. However, the factor that these companies do not take into account is the fact that spam often times backfires and steers people away from their casino.

People don't have the time nowadays to deal with these nuisances. My time is more and more constrained every day, and messages like these a big PITA. After a twelve hour shift at work the last thing I want to have happen is come out to my phone three quarters drained from this garbage. I really despise this type of marketing, and I wonder how effective this type of advertising is. I mean it must generate some results, even if it does ruin and credibility the casino has tried to build up.

What do you guys think? Are you being inundated by spam emails from casinos? What are opinions on them, do they bug you as much as they bug me or do you find them to be a necessary evil of the industry? If you could send out a message to the casinos about their messages, what would it be? (I am so demanding of my blog reading audience aren't I Wink ).

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auCL-Ed
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29 April 2011 - 6:34am
#1

I think I have seen more casino spam than most people have had hot dinners so I can relate to this one. I hate spam, its a complete waste of my time. So much so that I always use a unique email address when signing up to anything these days, not just casinos.

I agree with you on the annoyance factor, and also that it must backfire on many potential customers. However the fact that they are still doing it suggests that it does in fact work! So yes, blame the spammers, but also the people who respond to it have to take some of the responsibility.

On the other hand I don't mind a monthly or weekly email from a casino I actually signed up at telling me whats happening at the casino, if there are any new games and a special offer for example. But hit my inbox more often than that and its the quickest way to end up in my email bin permanently.

Now here's a pro tip for gmail users (this only works with gmail to my knowledge, but accounts are free so there's no reason not to give it a try):

Lets say your address is thecasinodude @ gmail.com. Next time you sign up at Billy Bob's casino, enter your email address as thecasinodude+billybob @ gmail.com

You can add a "+whatever" to your normal gmail address and it will still arrive in your inbox - so just pick something that helps you identify the site. Then if Billy Bob starts spamming you, just add a filter so that every email coming to that full address (with the + part) gets immediately deleted. Added benefit - if Billy Bob sells your address to Dirk Diggler's House of Manhood Enlargement and they start spamming you, you'll know who leaked your address.

I wish it wasn't necessary but sadly that is life these days.

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usbarbadosslim93
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29 April 2011 - 9:31pm
#2

Ok, my day isn't even close to being over and I have received 3 emails from one casino! Seriously, that is a bit heavy guys...I have about 6 hours left before I go to sleep for the night, lets see how many more I can get from the same casino!

auCL-Ed
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30 April 2011 - 6:00am
#3

I think you should name and shame!

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usbarbadosslim93
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3 May 2011 - 12:44am
#4

Ed, the casino is ThisIsVegas. As I stated above, this is a casino I have played at in the past, and I used a free chip that I got a notice for in the mail. I was not really impressed and decided to go elsewhere...but the spam keeps up and I am still receiving the same crap every day.

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auCL-Ed
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3 May 2011 - 1:29am
#5

Why am I not surprised? Rival white label, says it all.

At one stage it was a decent casino. Then it changed ownership and went downhill like all the other Rivals.

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